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I’ve got something exciting to announce! I’ve been asked to become a Makeup Maven with Pretty in my Pocket!

Pretty in my Pocket - Phyrra the cruelty-free Makeup Maven - take Phyrra shopping with you

What is a Makeup Maven, you may ask? Think of me as your guide to navigating beauty products in store. Many times when I’ve been in the store, I’ve wanted to know if a product was cruelty-free. This app (currently available on iPad and iPhone, but will be available on the Android market sometime soon), lets you scan the bar code on a product and pulls up any reviews by Pretty in my Pocket Makeup Mavens. For products I’ve reviewed, it will state if they’re cruelty-free. Alternately, if you choose me as your Makeup Maven, you’ll be able to see everything that’s in my makeup bag. Anything that I give a 5 star review will be there.

I’m very excited by this app because I feel there is such a need for it!

Right now, they’re including products from Sephora, and Nordstrom. They’re adding new products every day. I’ll be adding reviews, too.

You can find Pretty in my Pocket at the iPhone app store.

Additionally, I’ve gotta give a shout out to my friend Brooke from Blushing Noir! She’s a Power Primper with the site. I think you’ll be seeing her on the Pretty in my Pocket Blog.

Pretty in my Pocket - Phyrra the cruelty-free Makeup Maven


What do you think about taking me shopping with you with Pretty in my Pocket? Sound like fun?