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Back in June I had the opportunity to try the John Masters Firming Eye Gel. I’ve been interested in finding a nice firming eye gel that doesn’t cause any allergic reactions, and this seemed like a good one to give a whirl. John Masters Organics is a beauty line that grew out of the creator’s desire to treat the earth with respect. The philosophy is ‘We only get one body, and we only get one planet. why not treat them both with the utmost care?’ I have to admit, I find the company’s philosophy appealing.

The company requires all of their products to adhere to the following guidelines:
1. No sodium lauryl sulfate, parabens, DEAs, MEAs, or TEAs
2. No GMOs (Genetically Modified Organism)
3. No petro-chemicals
4. No animal testing
5. No artificial colors, fragrances or fillers
6. Ingredients must be as organic as possible
7. All plant extracts and essential oils must be certified organic whenever possible
8. All essential oils used must be steam-distilled and not extracted with propylene glycol – which kills the effect of the oils
9. All plant oils must be cold pressed, not heat distilled – which kills the therapeutic properties of plant oils
10. All ingredients must be proven to be beneficial to the hair or skin
11. All ingredients must be harvested in an environmentally-friendly manner (wild-crafted)
12. All ingredients must be bio-degradable as possible

The Website Claims:
A revitalizing lift for the delicate areas around the eyes. Oat kernel extract firms and revitalizes while protecting against UVA rays. Extracts of rice & rye have healing and firming properties to reduce puffiness and wrinkles and spirulina nourishes the skin with vitamins and essential fatty acids.

Made with 8 certified-organic ingredients. Cruelty free.

• perfect hydration for the eye area
• firms, heals and protects against environmental pollutants
• helps repair free radical damage
• healing and anti-inflammatory properties help reduce puffiness of tired eyes
• reduces crow’s feet

• for all skin types
• for “tired” or puffy eyes
• apply throughout day for instant “lift”

• apply to eye area with gentle, patting action
• massage lightly into area

Aloe barbadensis (aloe vera) leaf juice,* rosa damascena (rose) flower water,* secale cereale (rye) extract,* crithmum maritimum extract, glycerin,* maltooligosyl glucoside, hydrogenated starch hydrolysate, populus tremuloides (aspen) bark extract, avena sativa (oat) kernel extract,* hydrolyzed linseed extract,* sodium hyaluronate, oryza sativa (rice) extract,* spirulina platensis (algae) extract,* trehalose, p-anisic acid, sclerotium gum powder

* NOP Certified Organic

Key Ingredients:
• oat kernel – firms and stimulates collagen production; revitalizing; protects against UVA rays; anti-inflammatory
• rye – firms and adds elasticity to skin
• rice – softens and heals while helping to prevent wrinkles
• spirulina – nourishes the skin with essential fatty acids and vitamins
• aspen bark – new all-natural preservative; protects against harmful bacteria

After doing some research online (and if these sources are correct), it seems that oat kernel can have an immediate tightening effect on the skin, rye can firm the skin, aspen bark does work as a preservative, rice is moisturizing and good for delicate skin and spirulina does nourish the skin. Additionally, I’m allergic to none of these ingredients!

$30 for .5 fl. oz.

Does it live up to its claims?
Yes. For me, I feel like it is an excellent eye cream. I think my eyelids do look smoother after using it. It’s a gel (I love gel formulas), and it seems to absorb easily. It doesn’t irritate my sensitive skin at all. The last time I tried a firming eye cream I had an unfortunate allergic reaction. I’ve had no such reaction to this product. It doesn’t burn or irritate my delicate eye area. I think it does a good job of moisturizing without being too heavy. It also seems like a little bit of product goes a long way, which I appreciate considering it’s only a .5 oz bottle.

Would I purchase?
Yes. I feel like this is a really good eye gel for me. I really like the ingredients and my results from using it. The price isn’t too bad, either, especially considering that it’s cruelty free and made with a lot of organic ingredients. I also like that it comes with a pump dispenser, making it easy to get out exactly the amount of product you desire, so there’s no waste.

I do find the vague UVA claim a little irritating. While they don’t state a specific SPF, it always bothers me whenever a company says ‘has UVA protection’ but doesn’t have a specific SPF. You can’t list a specific SPF unless you do testing, but I always worry that someone will see the ‘UVA protection’ and then forgo SPF on the delicate eye area, where it is needed to protect from the harsh UVA UVB rays. While using this product, I’m still putting SPF on top of it to protect my skin.


Have you tried any of John Masters products? Have you tried this eye cream? If so, what did you think of it?

Product sent for consideration. All opinions are my own.