I just had my heart broken by MAC. It was brought to my attention by the beauty blog Logical Harmony (you can read her post in full, which contains a response from MAC that states “M.A.C has a longstanding policy to not test on animals, nor ask others to test on our behalf, except when required by law.”) that MAC is no longer cruelty free (you can see a list of cruelty free beauty brands here, updated on March 15, 2012). MAC was my first makeup love. I still remember when Ray took me into my first MAC store (instead of a free-standing counter inside of a department store) in Northern California. I remember thinking that their motto, ‘Tested on Models, not on Animals’ was cute and funny, as well as easy to remember. I’ve been using MAC for over 13 years now and finding out that they’re no longer cruelty free hurts. It goes against one of their 5 Social Initiatives:
M·A·C Cruelty-Free Beauty: principle that prohibits animal testing and the policy is extended to ingredient suppliers as well.
The others are Back 2 MAC, MAC Kids Helping Kids, MAC AIDS Fund and MAC Viva Glam.
Image: Salvatore Vuono
I guess I don’t really understand how MAC has strayed so far from their roots. How can a brand go over 10 years without doing animal testing, and then suddenly turn to it?
Regardless, I’ll be writing MAC a letter, as well as sending them an email. I’ll also be sending an email to Estee Lauder, MAC’s parent company. I would ask if you feel strongly about this issue, please send them a letter letting them know how you want MAC to go back to being cruelty free. It’s very disheartening to see a company backslide into animal testing instead of being on the forefront of cruelty free beauty. I have a HUGE collection of MAC makeup, since I’ve been buying MAC for many years, and now I just feel so let down.
Write a letter to MAC at:
Attn: Customer Service
130 Prince St.
New York, NY 10012
Email a letter to MAC at:
While your letter can be as long and as heartfelt as you like, here’s my letter. You can use this as your sample letter too.
Dear Customer Service,
I have been a MAC fan for over a decade. I enjoy your products and hope to continue to purchase them in the future. However, I am currently heartbroken to find out that MAC is no longer cruelty free and no longer lives up to their motto of “Tested on Models, Not on Animals.”
While I understand the need to make sure that products are safe for consumers to use, I am deeply concerned over this recent change in MAC Cosmetics policy on animal testing that I read about at the beauty blog Logical Harmony here:
I am concerned about MAC starting to do animal testing because it is no longer necessary in this day and age. Additionally this issue affects the entire makeup community because MAC is a very popular brand with a lot of influence. Starting in 2013, the UK will have banned animal testing. Being a successful company is not just about the money, it’s about being able to sleep with yourself at night and not hurting animals.
Please rethink your new policy on animal testing and go back to being cruelty free. Now that your policy has you testing on animals ‘as required by law,’ I’m no longer proud to be a MAC fan. I’m no longer purchasing from MAC if animal testing is going to be part of what you stand for.
Here is an article that was tweeted about Avon & Estee Lauder being sued by people for misrepresenting being cruelty-free.